Advertising: New Techniques for Visual Seduction - Softcover

Stoklossa, Uwe

 
9780500289099: Advertising: New Techniques for Visual Seduction
Softcover
ISBN 10: 0500289093 ISBN 13: 9780500289099
Verlag: THAMES & HUDSON, 2010

Inhaltsangabe

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade.Uwe Stoklossa knows the secrets behind that second glance. He shares the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication.

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Über die Autorinnen und Autoren

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.

Professor Thomas Rempen teaches at the University of Essen.

Von der hinteren Coverseite

The second glance is key to successful communication. Images that pull the viewer up short and force them to look again are magical, and one of the indispensable tricks of the advertising trade: Uwe Stoklossa knows the secrets behind the second glance. He shares this knowledge in this book, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will heighten your awareness and arm you with a myriad new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It's a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

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Verlag
THAMES & HUDSON
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0500289093
ISBN 13 
9780500289099
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
272
Herausgeber
Rempen Thomas
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780500513408: Advertising: New Techniques for Visual Seduction

Vorgestellte Ausgabe

ISBN 10:  0500513406 ISBN 13:  9780500513408
Verlag: Thames & Hudson Ltd, 2007
Hardcover