The Complete Typographer: A Foundation Course for Graphic Designers Working with Type - Softcover

Hill, Will

 
9780500288948: The Complete Typographer: A Foundation Course for Graphic Designers Working with Type

Inhaltsangabe

Designed to provide an introductory grounding in Typography, The Complete Typographer teaches the essentials for the effective use of type - technical expertise and historical knowledge, an understanding of the functional and aesthetic qualities of different typefaces, and the organization of typographic space. This new edition features undergraduate and postgraduate student work alongside the work of established professionals, so that students can compare their own work with that of their peers and study the work of experts. Other useful tools include study notes at the end of each section, assignments set tasks for the reader, an expanded section on new media typography, and illustrations from both historical and contemporary sources.

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Über die Autorin bzw. den Autor

Will Hill is senior Lecturer in Graphic Design at Cambridge School of Art,Anglia Ruskin University.

Von der hinteren Coverseite

The development of digital technology has provided even the non-specialist user a unique involvement in typography. But the effective use of type continues to depend upon both technical expertise and historical knowledge, an understanding of the functional and aesthetic qualities of different typefaces, and the organization of typographic space - and that is where this book proves itself indispensable. Designed to provide an introductory grounding in the subject, it offers a practical understanding of type itself, and of the processes by which designers apply type across a range of different contexts and media.

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