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Creative Advertising: Ideas and Techniques from the World's Best Campaigns - Softcover

Pricken, Mario

 
9780500287330: Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Softcover
ISBN 10: 0500287333 ISBN 13: 9780500287330
Verlag: Thames & Hudson Ltd, 2008

Inhaltsangabe

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Über die Autorin bzw. den Autor

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0500287333
ISBN 13 
9780500287330
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar