Verwandte Artikel zu Wally Olins. On B (R)and.

Wally Olins. On B (R)and. - Softcover

Olins, Wally

 
9780500285152: Wally Olins. On B (R)and.
Softcover
ISBN 10: 0500285152 ISBN 13: 9780500285152
Verlag: Thames & Hudson Ltd, 2005

Inhaltsangabe

Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.

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Über die Autorin bzw. den Autor

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0500285152
ISBN 13 
9780500285152
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
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