Corporate Identity: Making Business Strategy Visible Through Design - Softcover

Olins, Wally

 
9780500278086: Corporate Identity: Making Business Strategy Visible Through Design

Inhaltsangabe

An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.

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