The Field Guide to Supergraphics: Graphics in the Urban Environment - Hardcover

Adams, Sean

 
9780500021347: The Field Guide to Supergraphics: Graphics in the Urban Environment
Hardcover
ISBN 10: 0500021341 ISBN 13: 9780500021347
Verlag: Thames & Hudson Ltd, 2018

Inhaltsangabe

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

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Über die Autorin bzw. den Autor

Sean Adams is a founding partner of the award-winning design firm AdamsMorioka and has been cited as one of the forty most important people shaping design internationally. A former AIGA national president, he is the Executive Director of the Graphic Design Graduate Program at ArtCenter College of Design. Adams is the co-author of Logo Design Workbook and Colour Design Workbook and sole author of The Designer’s Dictionary of Colour and the series Masters of Design.

Von der hinteren Coverseite

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.

The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0500021341
ISBN 13 
9780500021347
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Chronicle Books LLC
info@abramsandchronicle.co.uk

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