Verwandte Artikel zu Pub Relation Case W/Info 7e
Inhaltsangabe
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Gebraucht kaufen
Zustand: AusreichendReadable copy. Pages may have considerable...
Diesen Artikel anzeigen
EUR 14,17
EUR 9,96 für den Versand von USA nach Deutschland
Versandziele, Kosten & DauerSuchergebnisse für Pub Relation Case W/Info 7e
Beispielbild für diese ISBN
Public Relations Cases
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.55. Artikel-Nr. G0495050288I5N00
Anzahl: 1 verfügbar