Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) - Softcover

Caples, John

 
9780486486017: Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
Softcover
ISBN 10: 048648601X ISBN 13: 9780486486017
Verlag: Dover Publications Inc., 2011

Inhaltsangabe

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."

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Über die Autorin bzw. den Autor

During his six-decade career at the top advertising firm of BBDO, John Caples (1900–1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

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Verlag
Dover Publications Inc.
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
048648601X
ISBN 13 
9780486486017
Einband
Taschenbuch
Anzahl der Seiten
248
Kontakt zum Hersteller
Dover
info@galileo-mc.de

Dachauer Str. 5-7
F�rstenfeldbruck
82256
Deutschland

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Softcover