Lettering and Alphabets (Lettering, Calligraphy, Typography) - Softcover

Buch 1 von 44: Lettering, Calligraphy, Typography

Cavanagh, John Albert

 
9780486200538: Lettering and Alphabets (Lettering, Calligraphy, Typography)
Softcover
ISBN 10: 0486200531 ISBN 13: 9780486200538
Verlag: Dover Publications Inc., 1946

Inhaltsangabe

Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.

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Von der hinteren Coverseite

Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.
Dover unabridged republication of the original 1946 edition of Lettering.

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Verlag
Dover Publications Inc.
Erscheinungsdatum
1946
Sprache
Englisch
ISBN 10 
0486200531
ISBN 13 
9780486200538
Einband
Taschenbuch
Anzahl der Seiten
121
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Soc. Agr. La Raia Ss
http://www.la-raia.it

Strada Monterotondo, 79
Novi Ligure
15067
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