Market Analysis: Its Principles and Methods (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Market Analysis: Its Principles and Methods

Every business is concerned chiefly with two things: First with producing a commodity, and, second, with marketing it. This book aims to describe the latter function.

Originally, a market was the actual place where the exchange Of one commodity for another took place. Since at that time there was no money, trading was done by a system Of barter, by which the superfluous commodities Of one man were exchanged for those Of his neighbor.

Although markets have changed greatly in outward semblance since then, the fundamentals remain unaltered. A market is still nothing more nor less than an Opportunity to buy or sell. The great difference lies in the methods Of locating the market, supply ing it with commodities, and securing payment for them. Mar kets have ceased to be local assemblies or fairs held at some crossroads or other central location. A modern market is limited in scope only by the number Of possible users Of the product throughout the world. The introduction Of money, improve ments in transportation, the rise Of manufacturing, and many other factors have tended to specialize and complicate the original simplicity Of the marketing function.

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