The Vernor's Story: From Gnomes to Now - Softcover

Rouch, Lawrence L.

 
9780472066971: The Vernor's Story: From Gnomes to Now
Softcover
ISBN 10: 0472066978 ISBN 13: 9780472066971
Verlag: UNIV OF MICHIGAN PR, 2003

Inhaltsangabe

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
 
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
 
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.

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Über die Autorin bzw. den Autor

Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive illustration and fine arts fields.

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Verlag
UNIV OF MICHIGAN PR
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0472066978
ISBN 13 
9780472066971
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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