The Intellect Industry: Profiting and Learning from Professional Service Firms - Hardcover

Scott, Mark

 
9780471985037: The Intellect Industry: Profiting and Learning from Professional Service Firms
Hardcover
ISBN 10: 0471985031 ISBN 13: 9780471985037
Verlag: John Wiley & Sons Ltd, 1998

Inhaltsangabe

Professional services is a growing and profitable sector of advanced economies including the finance, marketing, insurance, banking and consultancy industries. This book examines this industry, linking aspects of people management, strategy, marketing and financial management.

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Über die Autorin bzw. den Autor

Mark Coleridge Scott is an adviser to and investor in professional services businesses. Until recently, he was Operations Director at WPP Group plc where he was responsible for a wide range of change projects being implemented through the Group to improve the operating efficiency of individual offices and global client servicing structures. He was also responsible for the Group's acquisition activity and business development in Europe and Asia. Prior to WPP, Mark worked for a number of years as a management consultant in Europe and the United States on a wide range of projects for a number of Fortune 500 companies as well as regional governments. He ahs served as a non-executive board member of Chime plc. He received his MBA from the Harvard Business School and was educated at both Oxford and Cambridge Universities. He is author of Value Drivers: The manager's Framework for Identifying the Drives of Corporate Value Creation also published by John Wiley & Sons.

Aus dem Klappentext

The professional services industry (which includes marketing services, accountancy, commercial law, investment banking, management consulting, headhunting, market research, web site design and a wide rang of other people business) is amongst the fastest growing of any industry and already employs as much as 17% of the workforce in Western markets. This book offers managers working in the professional services industry an invaluable tool for setting strategy and enhancing profitability in their firms. It also offers managers of industrial firms valuable insights into the lessons to be gained from the rapid growth of professional services firms. Each aspect of the professional services industry is analysed and the key lessons for managers illustrated with a wide set of examples drawn from segments ranging from advertising through to law. Many of the most successful firms of the next decade will be professional services firms. This book explains why and how the best firms will get there.

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Verlag
John Wiley & Sons Ltd
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0471985031
ISBN 13 
9780471985037
Einband
Gebundene Ausgabe
Anzahl der Seiten
202
Kontakt zum Hersteller
WROX
https://www.wiley.com/en-us

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