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Inhaltsangabe
Book by Morgan Nigel Pritchard Annette
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Reseña del editor
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Biografía del autor
Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley. Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
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- VerlagJohn Wiley & Sons Inc
- Erscheinungsdatum1998
- ISBN 10 0471983411
- ISBN 13 9780471983415
- EinbandTapa dura
- Anzahl der Seiten272
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Tourism Promotion and Power: Creating Images, Creating Identities
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Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Artikel-Nr. 9494590
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Beispielbild für diese ISBN
Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Artikel-Nr. 9494589
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Artikel-Nr. 9048619
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Tourism Promotion and Power: Creating Images, Creating Identities
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Artikel-Nr. 9739168
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