You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can: gain greater visibility for your site; advance your position in the rankings; avoid techniques that cause search engines to bump your site to the end of the list; and, make pay-per-click advertising pay off.In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. "Search Engine Optimization For Dummies, 2nd Edition" shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you: become familiar with search engines and search directories and find out which keywords work; build your site with techniques that search engines like and avoid the ones they don't; register your site with the top search systems and get it listed in directories; and, find out why links are important and see how to get other sites to link to yours.It also helps you: work with Google AdWords and Yahoo!; search, and explore the best and most economical ways to use pay-per-click advertising; and, discover the common mistakes that make Web sites invisible to search engines. There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. "Search Engine Optimization For Dummies, 2nd Edition" has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot's Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard's Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others. Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter's experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP. Peter was the founder of an e-Business Service Provider funded by one of the world's largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign. Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they'll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.
Plan your strategy and use the right keywords
Find out what search engines like and how to boost your ranking
How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.
Discover how to
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & DauerAnbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M00471979988-G
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001544516
Anzahl: 2 verfügbar
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: Good. 2006. 2nd Edition. Paperback. Clean copy with some shelf wear, minor nicks and bumps on cover but otherwise clean. . . . . Artikel-Nr. KSS0008682
Anzahl: 1 verfügbar
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbs7466115691
Anzahl: 1 verfügbar
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs3169195667
Anzahl: 1 verfügbar
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL10403385
Anzahl: 1 verfügbar
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP76410228
Anzahl: 1 verfügbar
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP76410228
Anzahl: 3 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Artikel-Nr. G0471979988I3N00
Anzahl: 1 verfügbar
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. U09O-01447
Anzahl: 1 verfügbar