Strategic Market Planning: A Blueprint for Success (Wiley Series in Practical Strategy) - Hardcover

McNamee, Patrick B.

 
9780471979326: Strategic Market Planning: A Blueprint for Success (Wiley Series in Practical Strategy)
Hardcover
ISBN 10: 0471979325 ISBN 13: 9780471979326
Verlag: John Wiley & Sons Ltd, 1998

Inhaltsangabe

Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons: the drive and strategic vision of their managers and they follow strategic rules which confer success The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.

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Über die Autorin bzw. den Autor

Patrick McNamee is Professor of International Business at the University of Ulster. He has extensive experience both as a consultant and as a lecturer on MBA courses and is, therefore, well placed to understand the needs of the managers and students the book is targeting. He is author of several books on strategy.

Von der hinteren Coverseite

Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons:
* the drive and strategic vision of their managers and
* they follow strategic rules which confer success
The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.

Aus dem Klappentext

This book is the third in the Wiley series in practical Strategy, following Segev: Business Unit Strategy 0-471-97162-2, and Hedberg: Virtual Organizations and Beyond 0-471-97493-5. The aim of this series is to provide managers with books on strategy, strategic management and strategic change, which are helpful, practical, and provide guidance for the practical application of sound concepts in real situations.

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Verlag
John Wiley & Sons Ltd
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0471979325
ISBN 13 
9780471979326
Einband
Gebundene Ausgabe
Anzahl der Seiten
378
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0471499978 ISBN 13:  9780471499978
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Softcover