The Design Agenda: A Guide to Successful Design Management - Hardcover

Über die Autorin bzw. den Autor

About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.

Von der hinteren Coverseite

UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:

• draws on the best methods to provide practical guidance on effective design management
• contains a unique resource guide to enable further study and research
• contains contemporary examples to illustrate the value of well managed design

Aus dem Klappentext

This book is an introduction to design management. It embraces a range of design related topics, from the introduction of the subject of design to the definition of design disciplines. It discusses why design is important not only to a company but also to the economic, social and cultural aspects of society both nationally and internationally. The authors highlight the importance of incorporating design at all levels of corporate activity, in terms of quality, marketing, technology and production. They offer ways in which companies should develop design policies and design strategies. The book provides students of design management and marketing with an ideal introductory text on design management, offering a theoretical overview with plenty of practical advice. Middle managers in retail and manufacturing industries will find the book a useful source of information on the management of design.