What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World - Softcover

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Praise for WHAT I LEARNED FROM SAM WALTON
 
"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation
 
"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
 
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
 
P-Price: Don't try to compete on price; differentiate your product selection.
 
O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
 
C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
 
K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
 
E-Expenses: Become obsessed about controlling costs.
 
T-Talent: Recruit constantly and hire people who have both experience and high potential.
 
S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

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