Store Location & Store Assessm - Hardcover

Davies; ROGERS

 
9780471903819: Store Location & Store Assessm
Hardcover
ISBN 10: 0471903817 ISBN 13: 9780471903819
Verlag: John Wiley & Sons, 1984

Inhaltsangabe

Store Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view,and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have rarely interrelated. This book endeavours to marrythe academic contributions that have been made from a largelytheoretical perspective to a series of business experiences thathave been conducted in practice. In an age of relative storesaturation and an abundance of shopping centres accurate storelocation research and store location assessment is not onlyadvisable but essential. In recent years a coalescence of needs anda sharing of ideas has transpired between the USA and the UK andhas provided a rationale for this collection of Anglo-Americanessays which give a balanced view of the theory and the practicethat make up the subject. Contents IntroductionPart I: The retailSetting
* Trends in Retailing and Consumer Behaviour
* The Urban Pattern of Retailing
* The Impact of the Development Process
Part II: The Statistical Base
* General Sources of Information
* Developing a Strategic Planning Data Base
* Market Appraisals
* Site Appraisals
Part III: Methodology and techniques.
* Store Location Strategies
* Store Assessment Procedures
* Traditional Methods of Sales Forecasting
* Modern Methods of Sales Forecasting
* Evaluating Retail Trading Performances

Concluding Comments

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

R. L. Davies and David Rogers are the authors of Store Location and Assessment Research, published by Wiley.

Von der hinteren Coverseite

Store Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This book looks at store location and store assessment research on both sides of the Atlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book endeavours to marry the academic contributions that have been made from a largely theoretical perspective to a series of business experiences that have been conducted in practice. In an age of relative store saturation and an abundance of shopping centres accurate store location research and store location assessment is not only advisable but essential. In recent years a coalescence of needs and a sharing of ideas has transpired between the USA and the UK and has provided a rationale for this collection of Anglo-American essays which give a balanced view of the theory and the practice that make up the subject. Contents Introduction

    Part I: The retail Setting
    1. Trends in Retailing and Consumer Behaviour
    2. The Urban Pattern of Retailing
    3. The Impact of the Development Process
    Part II: The Statistical Base
    1. General Sources of Information
    2. Developing a Strategic Planning Data Base
    3. Market Appraisals
    4. Site Appraisals
    Part III: Methodology and techniques.
    1. Store Location Strategies
    2. Store Assessment Procedures
    3. Traditional Methods of Sales Forecasting
    4. Modern Methods of Sales Forecasting
    5. Evaluating Retail Trading Performances
Concluding Comments

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
1984
Sprache
Englisch
ISBN 10 
0471903817
ISBN 13 
9780471903819
Einband
Tapa dura
Anzahl der Seiten
388
Kontakt zum Hersteller
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Verantwortliche Person
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