Low-cost Marketing Research: A Guide for Small Businesses - Hardcover

Inhaltsangabe

This book is a comprehensive guide for the trainee researcher and student of marketing on how to research industrial markets effectively. By guiding the reader through the basic elements of an industrial market research project, the manual shows how to obtain the relevant facts by asking the right question. The book also shows how to survey the potential buyers in the market and the techniques to apply to the resulting data to give the right results to support marketing decisions.

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