Prime Movers: Define Your Business or Have Someone Define it Against You (The University of Arkansas Lecture Notes in the Mathematical Sciences) - Hardcover

Über die Autorin bzw. den Autor

Rafael Ramírez is currently Professor of Management at HEC, the leading French business school. Dr Ramírez, who holds a PhD from the Wharton School, has extensive consulting experience, working with companies such as Hewlett-Packard, Nissan Europe, Shell International, Rockwool, Telespazio, Wärtsilä -NSD, and Sonera. He was the Managing Director of SMG France prior to joining HEC. Dr. Ramírez co-authored the Harvard Business Review lead article From Value Chain to Value Constellation, which was elected one of the ten most requested strategy reprints by the Review's readers. The follow-up book on value constellations, Designing Interactive Strategy, which he wrote with Richard Normann, has been widely translated. In 1998 he was elected 'individual member' of the Global Business Network.

Johan Wallin is managing partner of SMG Consulting, one of three divisions of Sifo Group, a leading Nordic professional organization with activities in media intelligence, market research and management consulting. He had extensive international managerial experience prior to joining SMG. His consulting clients include companies such as ABB, Canon, Cultor, Merita-Nordbanken, Metsä-Serla, Nat West, Nokia, Scandinavian Airlines, Sonera, Tamrock, Telespazio, Telia, Tetra Pak and TietoEnator. In helping corporations implement new business models he has pioneered several initiatives to bridge the strategy and IT communities. He founded The Data Warehousing Institute Europe in 1997. Wallin has a masters degree from the Swedish School of Economics in Helsinki and has a doctorate from the Helsinki University of Technology.

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Prime Movers Define Your Business or Have Someone Define it Against You 'Prime Movers provides the missing piece in the business strategist's armoury. The world already knows how to explore the business rent landscape around an existing business idea. But in this dynamic era tomorrow's business will be different from today's. Here finally is a reframing guide that will allow you a helicopter view of tomorrow's business landscape.' Kees Van Der Heijden, GBN, Author of Scenarios: The Art of Strategic Conversation 'Ramírez and Wallin offer a groundbreaking theoretical and practical analysis of practices that allow "prime movers" to shape their industry and to drive environmental changes. Prime Movers is a highly innovative book, opening up promising avenues for a better understanding and implementation of practices for the creation of sustainable superior organizational performance. A "must-read" for theorists, researchers, and practitioners who want to think about the create a prosperous future for their organization. Congratulations to the authors - a great book.' Aime Heene, Faculty of Economics and Business Administration, Ghent University '.provides an important intellectual framework aimed at the level of firms operating in business systems, and has much to say to those working on strategy implementation and organizational learning as well as those who think in terms of strategy as "value production" rather than "value co-production".' Wim Overmeer, Duxx Graduate School of Business Leadership, Monterrey '.discards the old concept of value chain, and develops a new relational theory of value creation based around the final customers' interactions with the offering and other activities. The resulting concepts are robust and particularly helpful in understanding the new behaviors and goals of recent Internet companies.'Ian Page, Hewlett Packard Research Labs Business Strategy

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The simplified notion of businesses making 'products' to sell to 'markets' is no longer adequate to define a competitive business strategy. Customers no longer accept being grouped into anonymous 'markets' or segments, and sold 'average' products or services. Instead they expect to receive more, much more, for what they pay - and to be considered as individuals. So in these changing conditions - what is the business of business? And, more specifically, how can companies define a business strategy that not only puts them at the top of their industry, but also enables them to define or redefine these industries? In this ground-breaking book, Ramírez and Wallin answer these questions with a startling new framework that, by clearly defining the true function of business, lays out a specific path to competitive advantage - a framework that will show how companies can become the Prime Movers, the dominant players, in their industries. According to the authors' 'value creation framework', the role of a business is to identify, access and package its capabilities into offerings that help customers create value for themselves and their counterparts. A firm must identify what the authors call the 'value-creating logics' of its customers. The firm must also identify the capabilities it owns (or it can access through partnerships) in order to co-create value for and with the customers. The value-creation logics of customers and the capabilities that a firm owns or can access, form the ingredients of a 'recipe' for business strategy. The authors call this recipe the business model. Four distinct business models are explored. Prime Movers are those firms that have developed the most successful business models for their industries - a business model that others must follow if they want to remain in the industry. Using in-depth case studies of companies such as VISA, Xerox, ABB, Nokia, Tetra Pak, and Caterpillar, companies who have defined and redefined their industries, the authors show exactly what it takes for any firm to become a Prime Mover.