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The Creative Mystique: How to Manage it, Nurture it and Make it Pay (Ronald Series on Marketing Management) - Hardcover
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A guide for people who must, at one time or another, manage, lead, direct, inspire and be responsible for the work of "creatives". Written by a successful advertising agency creative director, it gives readers an insight into the creative processes and offers specific techniques for producing a better product. Spicing his directives with anecdotes, Keil explains how to judge a creative project, what to do about creative stagnation, how to make a presentation and even how to hire, evaluate and fire creative people.
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A guide for people who must, at one time or another, manage, lead, direct, inspire and be responsible for the work of "creatives". Written by a successful advertising agency creative director, it gives readers an insight into the creative processes and offers specific techniques for producing a better product. Spicing his directives with anecdotes, Keil explains how to judge a creative project, what to do about creative stagnation, how to make a presentation and even how to hire, evaluate and fire creative people.
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The Creative Mystique : How to Manage It, Nuture It and Make It Pay
Verlag:
Wiley & Sons, Incorporated, John, 1985
ISBN 10: 0471879614
ISBN 13: 9780471879619
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Hardcover
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 38441493-6
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The Creative Mystique: How to Manage It, Nurture It and Make It Pay (Wiley Series on Marketing Management)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.25. Artikel-Nr. G0471879614I3N10
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The creative mistique How to Manage it, Nurture it, and Make it Pay
Verlag:
John Wiley & Sons, NEW YORK, 1985
ISBN 10: 0471879614
ISBN 13: 9780471879619
Gebraucht
Hardcover
Anbieter: Biblioteca di Babele, Tarquinia, VT, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: BUONO USATO. Ronald Series on Marketing Management INGLESE Legatura editoriale, copertina rigida monocolore, sovraccoperta plastificata, illustrata a tutta pagina da una elaborazione grafica a colori, si notano, lievi indebolimenti dei toni, comuni sgualciture da scaffale alle cuffie e ai bordi e modeste abrasioni da scaffale, l'interno del volume, appare integro, con fogli, velati da delicati toni giallognoli, in ottime condizioni di conservazione e di fruibilità, testo in lingua inglese, collezione curata da Frederick E. Webster Jr. N. pag. 231. Artikel-Nr. GRP5017
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The Creative Mystique: How to Manage It, Nurture It and Make It Pay (Wiley Series on Marketing Management)
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. F15B-01896
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