Expanding Your Consulting Practice with Seminars - Hardcover

Inhaltsangabe

This how-to guide provides detailed explanations and suggestions covering all aspects of holding a seminar, from the original conception, to planning and designing, to marketing. Four types of seminars are covered: pure marketing seminars, self-promoted open registration, sponsor open registration, and the custom or contract seminar. Also included is practical information on pricing and minimizing costs, methods of presentation, finding presentation and demonstration aids, locating guest speakers, getting free publicity, and much more.

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