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The Accountant's Strategic Marketing Guide - Hardcover

Congram, Carole A.; Dumesic, Ruth J.

 
9780471847328: The Accountant's Strategic Marketing Guide

Inhaltsangabe

A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.

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