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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity - Hardcover
Inhaltsangabe
Book by Temporal Paul Trott Martin
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Críticas
"...I would recommend this book to anyone who is relatively new to CRM..." (Journal of Consumer Marketing)
Reseña del editor
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, "Romancing the Customer" draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
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- VerlagJohn Wiley & Sons (Asia) Pte Ltd
- Erscheinungsdatum2001
- ISBN 10 0471846155
- ISBN 13 9780471846154
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten228
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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity
ISBN 10: 0471846155
ISBN 13: 9780471846154
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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to page edges/pages, may include notes, highlighting or underlining. Artikel-Nr. wbb0021981359
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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471846154
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Romancing the Customer : Building Power Relationships Between Customer and Brand Equity
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Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471846155
ISBN 13: 9780471846154
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Zustand: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP82603273
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