Verwandte Artikel zu Why They Buy: American Consumers Inside and Out

Why They Buy: American Consumers Inside and Out - Hardcover

Settle, Robert B.; Alreck, Pamela L.

 
9780471844570: Why They Buy: American Consumers Inside and Out

Inhaltsangabe

Analyzes the purchasing psychology of the modern consumer, provides information business managers can incorporate into a successful marketing program, and shows how to identify potential markets

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