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Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market - Hardcover
Inhaltsangabe
Book by Temporal Paul
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Críticas
.".makes interesting reading.."(www.brandchannel.com 5 February 2002)
Reseña del editor
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this practical book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands. It explores the unique challenges of Asian markets and offers a wealth of common-sense advice on how to go about meeting them. Features include numerous case studies of successful global brand building and guidance for Western companies on establishing brands in Asia.
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- VerlagJohn Wiley & Sons (Asia) Pte Ltd
- Erscheinungsdatum1999
- ISBN 10 0471835765
- ISBN 13 9780471835769
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten272
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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005966169
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Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471835769
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