Inhaltsangabe
This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.
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Reseña del editor
This comprehensive, introductory retailing textbook features real-life retail case-studies to motivate students and teach strategy. It discusses development and growth of retailing, retailing structure, merchandising, promotion, controls, and making decisions. Computer technology and applications are included in this new edition, as well as new retail forms, in-depth treatment of international retailing, updated franchise information, traffic management, a glossary of terms and more.
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Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Modern Retailing: Principles and Practices
Beispielbild für diese ISBN
Modern retailing: Management principles and practices
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. Z09A-04082