The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Hardcover

Lele, Milind M.; Sheth, Jagdish N.

 
9780471828594: The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

Inhaltsangabe

Stresses the importance of customer satisfaction, looks at specific examples in design, manufacturing, distribution, and after-sales support, and explains why companies have difficulty in committing to quality

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9780471549178: The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

Vorgestellte Ausgabe

ISBN 10:  0471549177 ISBN 13:  9780471549178
Verlag: John Wiley & Sons Inc, 1991
Softcover