Strategies for Competitive Success (Wiley Series in Management) - Softcover

Inhaltsangabe

A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.

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