Never Cold Call Again!: Achieve Sales Greatness Without Cold Calling - Softcover

Über die Autorin bzw. den Autor

FRANK J. RUMBAUSKAS is the author of Selling Sucks, The Never Cold Call Again Online Playbook, and the New York Times bestseller Never Cold Call Again! Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.

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GENERATE MORE LEADS AND HIGHER SALES WITHOUT COLD CALLING!

Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitch that is, if they even answer the phone at all.

There has to be an easier way to find more and better prospects and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to:

• Craft a unique message and get it out to the masses
• Use e-mail to land prospects you wouldn't get over the phone
• Use direct mail techniques that still work
• Build a Web site and drive traffic to it
• Maintain ongoing contact with prospects
• Use newsletters to get the word out
• Write a blog to attract qualified prospects automatically
• Get free publicity from the media
• Think like an independent consultant, not a sales rep
• Develop and deliver a powerful sales proposal

Cold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your sales without even picking up the phone!

Aus dem Klappentext

GENERATE MORE LEADS AND HIGHER SALES—WITHOUT COLD CALLING!

Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitch—that is, if they even answer the phone at all.

There has to be an easier way to find more and better prospects—and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to:

• Craft a unique message and get it out to the masses
• Use e-mail to land prospects you wouldn't get over the phone
• Use direct mail techniques that still work
• Build a Web site and drive traffic to it
• Maintain ongoing contact with prospects
• Use newsletters to get the word out
• Write a blog to attract qualified prospects automatically
• Get free publicity from the media
• Think like an independent consultant, not a sales rep
• Develop and deliver a powerful sales proposal

Cold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your sales—without even picking up the phone!