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Branding For Dummies: Discover a Dynamic System for Brand Creation and Management (For Dummies Series) - Softcover

Chiaravalle, Bill; Schenck, Barbara Findlay

 
9780471771593: Branding For Dummies: Discover a Dynamic System for Brand Creation and Management (For Dummies Series)
Softcover
ISBN 10: 0471771597 ISBN 13: 9780471771593
Verlag: John Wiley & Sons, 2006

Inhaltsangabe

Build positive impressions of your product or business
 

Build a powerful brand and pave the way for marketing success
 
Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
 
Discover how to
* Define your company's identity
* Develop your logo and tagline
* Launch your brand marketing plan
* Manage and protect your brand
* Fix a broken brand
* Make customers loyal brand champions

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Bill Chiaravalle and Barbara Findlay Schenck each have more than 20 years of experience helping well-known organizations shape their branding and marketing plans.

Von der hinteren Coverseite

Build positive impressions of your product or business
 

Build a powerful brand and pave the way for marketing success
 
Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
 
Discover how to
* Define your company's identity
* Develop your logo and tagline
* Launch your brand marketing plan
* Manage and protect your brand
* Fix a broken brand
* Make customers loyal brand champions

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0471771597
ISBN 13 
9780471771593
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland