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Service Management and Marketing: A Costumer Relationship Management Approach: A Customer Relationship Management Approach - Softcover

Grönroos, Christian

 
9780471720348: Service Management and Marketing: A Costumer Relationship Management Approach: A Customer Relationship Management Approach
Softcover
ISBN 10: 0471720348 ISBN 13: 9780471720348
Verlag: John Wiley & Sons, 2000

Inhaltsangabe

ENDORSEMENTS FOR SERVICE MANAGEMENT AND MARKETING: A CUSTOMER RELATIONSHIP MANAGEMENT APPROACH 2ed

'Grönroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a company's competitive strength and profitability. Grönroos continues as one of services marketing's most original thinkers'.
PHILIP KOTLER
S.C. Johnson Son Distinguished Professor of International Marketing, J.L. Kellog Graduate School of Management Northwestern University

'Grönroos is one of the world's foremost experts on this topic. This new book will be eagerly read by many'.
STEPHEN W. BROWN PhD
Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing Management, Arizona State University

Service Management and Marketing is exceptionally good! It is the most comprehensive and integrative textbook in the field. And the real icing on the cake is its unique customer relationship management perspective to service marketing.
JAGDISH N. SHETH
Charles H. Kellstadt Professor of Marketing
Emory University

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

CHRISTIAN GRÖNROOS is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research center CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting professor at Arizone State University and a research fellow of its Center for Services Marketing Management. He has received the American Marketing Association's Award for Lifetime Contribution to the services field and has been involved in executive education in Europe, North America, Latin America, Asia (including mainland China), Australia, and New Zealand.

Von der hinteren Coverseite

"Grönroos presents the most scholarly and provocative examination of services marketing that I have seen in our literature. This book is guaranteed to challenge company ideas on how services should be managed and the role they play in defining a company's competitive strength and profitability. Grönroos continues as one of services marketing's most original thinkers."
Philip Kotler S.C Johnson Son Distinguished Professor of International Marketing, J. L. Kellog Graduate School of Management Northwestern University

"Grönroos is one of the world's foremost experts on this topic. This new book will be eagerly read by many."
Stephen W. Brown PhD Edward M. Carson Chair in Services Marketing, Professor and Director, Center for Services Marketing Management, Arizona State University

"Service Marketing and Management is exceptionally good! It is the most comprehensive and integrative textbook in the field. And the real icing on the cake is its unique customer relationship management perspective to service marketing."
Jagdish N. Sheth Charles H. Kellstadt Professor of Marketing, Emory University

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Verlag
John Wiley & Sons
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0471720348
ISBN 13 
9780471720348
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
394
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar