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Electronic Commerce: Strategies and Models for Business-to-business Trading (John Wiley Series in Information Systems) - Hardcover
Inhaltsangabe
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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Über die Autorin bzw. den Autor
Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union?s research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.
Von der hinteren Coverseite
Business-to-business electronic commerce is booming but for many companies attempting to do business electronically, it seems like a nightmare journey into the unknown rather than the golden road to competitive advantage. Firms are finding that prices are under pressure, profit margins are hit, new competitors appear from nowhere and benefits are hard to realize. Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon.com, Citius Belgium and TradeZone, Paul Timmers addresses the critical issues facing managers today as they endeavour to move into a new business environment. Looking at the opportunities and the risks involved, the book provides in-depth practical examples of how innovative companies are developing competitive advantage by doing business on the Internet. The author then goes on to show companies how they can organize their business, by providing a systematic classification of electronic commerce business models and a range of tools for the development of Internet marketing strategies. Finally, a number of scenarios provide a window on the future of business-to-business electronic commerce. In a clear and concise way, this book will help dispel the uncertainty surrounding electronic commerce by explaining how the reader can overcome obstacles and reservations and capitalize on the many benefits on offer.
Aus dem Klappentext
If your organization is to move successfully into the electronic age it must address the following questions:
* What is your next generation business-to-business trading relationship structure?
* Which business models are relevant for the Internet?
* How do you create a successful marketing strategy?
* What is the appropriate marketing programme?
* How do you implement the necessary changes?
* What will be the future of business-to-business electronic commerce?
This book will help you answer these questions to ensure you can take advantage of the unprecedented opportunities on offer in the business-to-business trading environment, rather than have the competition take advantage of you.
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Electronic Commerce: Strategies and Models for Business to Business Trading
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780471720294
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Electronic Commerce: Strategies and Models for Business to Business Trading
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Hardcover. Zustand: Very Good. Electronic Commerce: Strategies and Models for Business to Business Trading This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780471720294
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Electronic Commerce : Strategies and Models for Business-to-Business Trading
Verlag:
Wiley & Sons, Incorporated, John, 2000
ISBN 10: 0471720291
ISBN 13: 9780471720294
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 38794813-20
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Electronic Commerce: Strategies and Models for Business-to-Business Trading (John Wiley Series in Information Systems)
Anbieter: Studibuch, Stuttgart, Deutschland
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hardcover. Zustand: Gut. 288 Seiten; 9780471720294.3 Gewicht in Gramm: 1. Artikel-Nr. 850453
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Electronic Commerce: Strategies and Models for Business-to-Business Trading.
Anbieter: Plurabelle Books Ltd, Cambridge, Vereinigtes Königreich
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Hardcover. Zustand: Very Good. 288p Hardcover, this is almost a new copy without any traces of use, but a bit dusty perhaps Language: English. Artikel-Nr. 62821
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Beispielbild für diese ISBN
Electronic Commerce : Strategies and Models for Business-to-Business Trading
Verlag:
Wiley & Sons, Incorporated, John, 2000
ISBN 10: 0471720291
ISBN 13: 9780471720294
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 38794813-20
Anzahl: 1 verfügbar
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ELECTRONIC COMMERCE. STRATEGIES AND MODELS FOR BUSINESS-TO-BUSINES TRADING.
Anbieter: Libreria Lopez de Araujo, RIVAS VACIAMADRID, M, Spanien
Verkäuferbewertung 5 von 5 Sternen
23 x 16 cm., 268 pag. CONSULTE LAS CONDICIONES DE LA LIBRERÍA. WILEY SERIES in information system. simil piel con sobrecubierta ilustrada, muy buen estado de coservacion. Resto de tejuelo en sobrecubierta. Artikel-Nr. 26591
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