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Life After the 30–Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising - Hardcover
Inhaltsangabe
Book by Jaffe Joseph
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Críticas
"...challenges proven thinking in a very digestible form" (Brand Strategy, 5th December 2005) "...an excellent read, witty and enlightening. A must read, particularly for clients and those in the creative community." (Media Week, 20th September 2005) "...a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come." (Customer Relationship Management, 1st September 2005)
Reseña del editor
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
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- VerlagJohn Wiley & Sons Inc
- Erscheinungsdatum2005
- ISBN 10 0471718378
- ISBN 13 9780471718376
- EinbandTapa dura
- Anzahl der Seiten304
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Life after the 30-Second Spot : Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Verlag:
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0471718378
ISBN 13: 9780471718376
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Hardcover
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Beispielbild für diese ISBN
Life after the 30-Second Spot : Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Verlag:
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0471718378
ISBN 13: 9780471718376
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 2353093-20
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Beispielbild für diese ISBN
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Verlag:
Wiley, 2005
ISBN 10: 0471718378
ISBN 13: 9780471718376
Gebraucht
Hardcover
Erstausgabe
Signiert
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Good. Signed Copy First edition copy. . Very Good dust jacket. Signed by author on half title page. Bookplate inside. Artikel-Nr. X04H-00896
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Life After the 30â"Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001412793
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books)
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Hardcover. Zustand: Very Good. Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780471718376
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Zustand: Very Good. Signed Copy . Very Good dust jacket. Signed by author on half title page. Artikel-Nr. I11OS-00300
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Life After the 30â"Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Artikel-Nr. 8824087
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Life After the 30â"Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Artikel-Nr. 8824088
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Life after The 30?second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
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Zustand: Como nuevo. : The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing." EAN: 9780471718376 Tipo: Libros Categoría: Libros universitarios y de estudios superiores|Negocios y finanzas Título: Life after The 30?second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising Autor: Joseph Jaffe Editorial: John Wiley & Sons Inc (1 julio 2005) Idioma: EN Páginas: 304 Formato: Tapa dura Peso: 500 Año de publicación: 2005. Artikel-Nr. Happ-2022-02-15-170612
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