Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor - Hardcover

Über die Autorin bzw. den Autor

GEORGE H. ROSS is co--star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYUa s School of Professional Studies and Continuing Education. ANDREW JAMES McLEAN is the co--author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.

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How to invest in real estate like DONALD TRUMP

Donald Trump is the world′s most famous real estate billionaire.Now, George Ross, Trump′s closest advisor for twenty–five years (and co–star of The Apprentice), reveals the core real estate investing strategies that made Trump so successful.More important, Ross shows how the average real estate investor can use the same creative techniques to dramatically boost profits even on a fixer–upper or a single–family house.

Drawing on his unique insider perspective, Ross explains Trump′s strategies for:

• Combining "location" with "innovation"
• Adding "sizzle" and glamour to any building without wasting money
• Making buyers and tenants eager to pay higher–than–market prices
• Financing deals, marketing real estate, and managing properties
• Plus, tips from Ross on how to apply the same negotiation techniques he uses to close Trump′s biggest deals

Trump Strategies for Real Estate presents an in–depth look at the creative thinking that took Trump to the top. Whether you′re an experienced real estate investor or a novice, you′ll make more money on your investment if you use the proven strategies of a real estate billionaire.

Aus dem Klappentext

For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.

How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any property-and charge tenants or buyers a hefty premium for it.

Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in others-like Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examples-such as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 million-Ross shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.

You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.

For experienced and novice investors alike, Trump Strategies for Real Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.