Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs

3,52 durchschnittliche Bewertung
( 23 Bewertungen bei GoodReads )
 
9780471703594: Consumer-Centric Management: How to Increase Profits by Managing Categories Based on Consumer Needs
Rezension:

"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." ("Supply Management, " April 2006)

Vom Verlag:

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Neu kaufen Angebot ansehen

Versand: EUR 29,50
Von Deutschland nach USA

Versandziele, Kosten & Dauer

In den Warenkorb

Beste Suchergebnisse beim ZVAB

1.

Nielsen
Verlag: Wiley John & Sons Dez 2005 (2005)
ISBN 10: 0471703591 ISBN 13: 9780471703594
Neu Anzahl: 1
Anbieter
AHA-BUCH GmbH
(Einbeck, Deutschland)
Bewertung
[?]

Buchbeschreibung Wiley John & Sons Dez 2005, 2005. Buch. Buchzustand: Neu. 246x171x21 mm. Neuware - In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. 368 pp. Englisch. Artikel-Nr. 9780471703594

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 58,49
Währung umrechnen

In den Warenkorb

Versand: EUR 29,50
Von Deutschland nach USA
Versandziele, Kosten & Dauer