May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story - Hardcover

Über die Autorin bzw. den Autor

CHRIS HILICKI is founder and Vice Chair of Dalmatian Press, one of the most successful children's book companies in the United States. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly. She has appeared on television shows as a featured guest and as a regular reporter with expertise on building brands based on the truth and true stories. Visit www.chrishilicki.com.

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Praise for May I Have Your Attention, Please?

"Chris Hilicki is a master brand-builder. She has given us a much needed awakening to the foundation for true success. Hilicki brings you to complete discovery and execution of brand awareness and wholeness. This book is a must-read for everyone in your organization searching for lasting and meaningful success."
?Tom Hill, founder of The Eagle Institute, coauthor of Chicken Soup for the Entrepreneurial Soul

"Chris Hilicki has a special talent of packaging her personal and professional experiences as a gift to all in May I Have Your Attention, Please? This book is packed with value and application for all organizational levels from top to bottom. In today's world, where brand building and brand awareness cross over multiple generations and cultures, this book captures their true essence!"
?Michael Brown, Vice President, American Greetings Corporation

"May I Have Your Attention, Please? is a profoundly simple self-improvement book for everybody espousing the most basic of human values for tremendous success: tell the truth and don't be afraid to be who you really are. I have never known anyone who understands branding so intuitively and who has the capacity to explain it and accomplish it so fundamentally than Chris Hilicki does with this essential branding bible."
?Nancy Steingard, cofounder of 2 Friends Entertainment, former senior vice president, Sesame Workshop of Sesame Street

"May I Have Your Attention, Please? is the kind of book the world needs. The greatness of the human mind is that any time you learn something new dots are connected and the brain is rewired. I think this book will rewire minds and change a lot of lives for the best."
?B.J. Bueno, coauthor of The Power of Cult Branding

"A truly thought-provoking book for those looking for greater success in their personal or professional lives."
?Mary Kay Lee, former director of brand & retail marketing, The Walt Disney Company

Aus dem Klappentext

A positive, recognizable brand identity is among the most powerful assets a company can have. Just ask McDonald's, or Microsoft, or Mercedes-Benz.

And it's just as important for individuals. In fact, personal and corporate brands can be woven together for the greatest kind of success. Whether you realize it or not, you have a brand that comprises everything you have done and accomplished in your life. It is the primary reason people give you attention and, because it determines the type of attention they give, your brand plays a major role in who you are and will become.

May I Have Your Attention, Please? outlines a three-step process for discovering and deciphering your true brand identity, then building on that to achieve financial, emotional, and spiritual success. This empowering book examines world-famous corporate, as well as individual, brands, to arrive at the true nature and value of brands; the true stories behind what have become history's most successful and enduring brands; and lessons you can learn from each that will allow you to create a brand that is both powerful, personal, and lasting.

Written by Chris Hilicki, founder of one of today's most successful children's book companies and a popular and dynamic speaker, May I Have Your Attention, Please? uses personal narratives, practical examples, question/answer sessions, and more to help you uncover the secrets to identifying and perfecting a successful brand identity. It will provide you with the knowledge and support you need to:

• Unlock your individual or corporate identity as you acknowledge and appreciate the true stories, experiences, and formative events in your personal or professional life that will set the foundation for your future success
• Use the insights gained to determine what is important to you, and what defines your values and beliefs
• Translate those values into a look, sound, and feel that is your unique identity?your authentic brand?and leverage that brand for personal and professional success

Your brand is the sum total of what others think of you, and improving that brand will improve your life. May I Have Your Attention, Please? will show you how to take charge of your brand identity by uncovering and revealing your true stories and unique values, translating them into a powerful brand identity that expresses the true you, and using that identity to outperform expectations, influence others, and find true success on your own terms.