Management Mistakes and Successes - Softcover

Hartley, Robert F.

 
9780471662020: Management Mistakes and Successes
Softcover
ISBN 10: 047166202X ISBN 13: 9780471662020
Verlag: John Wiley & Sons Inc, 2004

Inhaltsangabe

For over twenty years, Robert Hartley has compiled a collection of classic and current mistakes, successes and turnarounds of today's most prominent business players. During that time current and future business leaders have used this book to analyze the actions of prominent businesses and the results of these actions. Readers develop the critical thinking skills necessary to strategize like top-notch managers. It is the only casebook on the market to use the mistakes vs. successes approach

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Learn how to strategize like a top-notch manager!

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.

In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.

Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:

  • Newell Rubbermaid: A Sour Acquisition
  • Philip Morris (now Altria) Changes an Enduring Strategy
  • Dell Computer: Rising to Dominate the PC Market
  • Boeing Loses Industry Dominance to Airbus
  • Hewlett-Packard's Merger with Compaq Computer: A Model of Success?

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
047166202X
ISBN 13 
9780471662020
Einband
Taschenbuch
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar