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Global Strategic Management: The Essentials - Softcover

Vernon-Wortzel, Heidi; Wortzel, Lawrence H.

 
9780471617884: Global Strategic Management: The Essentials

Inhaltsangabe

This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive.

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