Marketing Mistakes - Hardcover

Inhaltsangabe

Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.