Inhaltsangabe
This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
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This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).
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Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. W01A-02107
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Developing Business Strategies
Verlag:
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471602965
ISBN 13: 9780471602965
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Anbieter: Better World Books, Mishawaka, IN, USA
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Developing Business Strategies
Verlag:
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471602965
ISBN 13: 9780471602965
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Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
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Verlag:
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ISBN 10: 0471602965
ISBN 13: 9780471602965
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Verkäuferbewertung 5 von 5 Sternen
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Developing Business Strategies (Marketing Management S.)
Anbieter: Antiquariat Buchhandel Daniel Viertel, Diez, Deutschland
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