Travel Tourism 2e: A Handbook for Managers and Researchers - Softcover

Brent Ritchie, J. R.

 
9780471582489: Travel Tourism 2e: A Handbook for Managers and Researchers
Softcover
ISBN 10: 0471582484 ISBN 13: 9780471582489
Verlag: John Wiley & Sons, 2008

Inhaltsangabe

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

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Über die Autorin bzw. den Autor

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.

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Verlag
John Wiley & Sons
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0471582484
ISBN 13 
9780471582489
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
644
Kontakt zum Hersteller
Wiley-VCH GmbH
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