New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) - Softcover

Thomas, Robert J.

 
9780471572268: New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)
Softcover
ISBN 10: 0471572268 ISBN 13: 9780471572268
Verlag: Wiley, 1993

Inhaltsangabe

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Über die Autorin bzw. den Autor

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

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Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.

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Verlag
Wiley
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0471572268
ISBN 13 
9780471572268
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
368
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0395824958 ISBN 13:  9780395824955
Verlag: Houghton Mifflin College Div, 1999
Hardcover