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Managing Innovation and Entrepreneurship in Technology-Based Firms: 20 (Wiley Series in Engineering and Technology Management) - Hardcover
Inhaltsangabe
Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
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Über die Autorin bzw. den Autor
Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.
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While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of modern principles and methodologies specifically geared to the technology invention and innovation process. But even in technology based firms, many managers have only scant technical background, while scientists and engineers may have little or no management training. And courses on managing technology based firms are currently taught only in a meager handful of universities. This book grew out of Michael J. C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of "battle-tested" tools of the trade, including technology development programs, industry- and market-specific strategic plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques, and techniques for matching company capabilities with customer and product demands. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology. Anindispensable survival tool in today's hypercompetitive international high-tech marketplace, Managing Innovation and Entrepreneurship in Technology Based Firms is must reading for industrial engineers, project managers, and R&D managers.
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0471572195. Artikel-Nr. 9360651
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780471572190. Artikel-Nr. 9250094
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. G-447-687
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.7. Artikel-Nr. G0471572195I4N01
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Wiley & Sons, Incorporated, John, 1994
ISBN 10: 0471572195
ISBN 13: 9780471572190
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Gebunden. Zustand: New. Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage.Über den Autor. Artikel-Nr. 446917267
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Buch. Zustand: Neu. Neuware - While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of modern principles and methodologies specifically geared to the technology invention and innovation process. But even in technology based firms, many managers have only scant technical background, while scientists and engineers may have little or no management training. And courses on managing technology based firms are currently taught only in a meager handful of universities. This book grew out of Michael J. C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of 'battle-tested' tools of the trade, including technology development programs, industry- and market-specific strategic plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques, and techniques for matching company capabilities with customer and product demands. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology. Anindispensable survival tool in today's hypercompetitive international high-tech marketplace, Managing Innovation and Entrepreneurship in Technology Based Firms is must reading for industrial engineers, project managers, and R&D managers. Artikel-Nr. 9780471572190
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Managing Innovation and Entrepreneurship in Technology-Based Firms
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Zustand: New. pp. 416. Artikel-Nr. 7349623
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