Developing Business Strategies (Ronald Series on Marketing Management) - Hardcover

Aaker, David A.

 
9780471557227: Developing Business Strategies (Ronald Series on Marketing Management)

Inhaltsangabe

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

Reseña del editor

This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Weitere beliebte Ausgaben desselben Titels