Verwandte Artikel zu Marketing Management - Text and Cases
Inhaltsangabe
Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.
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Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both marketing management and marketing strategy courses at undergraduate and particularly MBA levels. Coverage of marketing research, cases on consumer products and foreign companies doing business in the USA, and three new chapters addressing competitive analyses and product positioning, direct marketing and sales promotion are integrated throughout the book.
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Marketing Management: Text and Cases
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780471552550
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Marketing Management: Text and Cases
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.85. Artikel-Nr. G0471552550I5N00
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Marketing Management: Text and Cases
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.85. Artikel-Nr. G0471552550I3N00
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Marketing Management: Text and Cases
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.85. Artikel-Nr. G0471552550I3N00
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