This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of others. It is divided into four types of mistakes - ethical, public image, classical and contemporary - and includes questions and exercises to enliven classroom discussion.
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Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Fair. 5th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 0471548367-7-1
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0471548367I3N00
Anzahl: 1 verfügbar
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780471548362
Anzahl: 2 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Paperback. Zustand: Very Good. Marketing Mistakes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471548362
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471548362. Artikel-Nr. 9212170
Anzahl: 1 verfügbar
Anbieter: Die Buchgeister, Ludwigsburg, BW, Deutschland
Taschenbuch. Zustand: Gut. Aufl. 1992, Bibliotheksexemplar * Einband: leichte Gebrauchsspuren * Schnitt: leicht nachgedunkelt * Seiten: wie ungelesen. Artikel-Nr. RN-QJ7G-Z5H1
Anzahl: 1 verfügbar
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. J09P-00175
Anzahl: 1 verfügbar