Winning Combinations: Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies - Hardcover

Botkin, James; Matthews, Jana B.

 
9780471536581: Winning Combinations: Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies
Hardcover
ISBN 10: 047153658X ISBN 13: 9780471536581
Verlag: John Wiley & Sons Inc, 1992

Inhaltsangabe

Describes the growing popularity of mergers between small and large companies in order to compete more successfully in the business world. The author describes how the marketing skills and distribution capacity of a major firm can enhance the innovative and specialized approach of a small company.

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Reseña del editor

Shows how large corporations which need more innovation and small companies which want to grow quickly can achieve their goals by joining forces. Drawing on a wealth of national and international case studies, the authors explain how both parties can attain their goals through collaborative entrepreneurship that combines the strengths of each.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
047153658X
ISBN 13 
9780471536581
Einband
Tapa dura
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar