Fund-raising: Evaluating and Managing the Fund Development Process (Wiley series in non-profit law, finance & management) - Hardcover

Greenfield, James M.

 
9780471531401: Fund-raising: Evaluating and Managing the Fund Development Process (Wiley series in non-profit law, finance & management)

Inhaltsangabe

This guide provides a step-by-step approach to the design, evaluation and management of fund-raising programmes. The author demonstrates how to attract patrons, how to develop long-range and strategic plans, how to measure results against potential and how to raise capital effectively.

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