How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confe: ... Seminars, Workshops, Classes and Conferences - Hardcover

Inhaltsangabe

The ever-growing business of seminars, workshops, classes and conferences is becoming increasingly profitable if you have the right knowledge to market. This text explains how to select seminar topics that sell; design and write promotional materials that get results; select and rent mailing lists; calculate expected direct mail response; select hotels and conference facilities; price your program; and advertise. Howard Shenson is the author of several books, including "The Contract and Fee-Setting Guide for Consultants and Professionals" and "Shenson on Consulting".

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